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6 Content Marketing Tricks to Boost Your Traffic

By | Business, Conversions Rate Optimisation, Copywriting, Ecommerce, Featured, Food for thought, Growth Hacking, Magento, SEO, Social Media, Technical Issues, Uncategorized | No Comments

If you have been around in the digital marketing space for some time you are likely to know just how powerful content marketing can be.

Through our research we have also found that companies that use content marketing effectively experience conversion rates up to six times higher than companies who don’t.

Content is definitely king but as more and more businesses cotton on to this fact, the marketplace is becoming increasingly saturated and highly competitive.

While there are an infinite number of content marketing strategies out there, it can be hard to compete or find new and interesting ways to reach your audience that are guaranteed to work.

Not all content marketing strategies are created equally, which means that not all of them are worth your time or the money.

The type of strategies that you decide to use will depend on your brand’s individual needs, but in this article we are going to share with you some of the top content marketing strategies that have been proven to yield prosperous results.

Many of the strategies included in this article have helped businesses just like yours to boost traffic, increase conversion rates and drive sales.

In fact, some of these strategies have helped brands to grow their traffic by over 140 percent in just six months.

Whether you are an e-commerce store, SaaS, B2B or B2C, here are six of the content marketing strategies that you have been waiting for-

1.) Have Numerous Landing Pages

Landing pages can be extremely effective so there is no point stopping at just one. In fact, with all the competition out there and the differing needs of your customers, it would be foolish to not create multiple landing pages.

HubSpot data shows that companies who have more landing pages not only attract more traffic but are also able to boost their conversion rates. This is because the landing pages can be tailored to suit different customer segments.

When it comes to the magic number of landing pages you should consider, statistics show that 10 to 15 may just be the happy spot.

According to HubSpot data- “While most companies don’t seen an increase in leads when increasing their total number of landing pages from 1-5 to 6-10, companies do see a 55 percent increase in leads when increasing their number of landing pages from 10 to 15.”

This data was also consistent across both B2B and B2C companies, proving that the more landing pages you have, the more likely you are to reach new customers who are interested in your brand.

While having multiple landing pages is proven to drive traffic and boost leads, you still have to ensure that the landing pages you create are relevant and desirable for your customers.

When deciding on what landing pages to create, it may help to think about your customer’s needs, wants and desires and use this data as inspiration for your landing pages. One way to do this would be to create a landing page for each different segment of your customers.

Aim to create at least 5-6 landing pages for each customer segment and then at least one variation of each of these pages. This approach should help you to reach the recommended number of landing pages.

When it comes to segmenting your audience, think about their demographics, their readiness to buy and whether they are a repeat customer or not.

Once you have created your different segments, create a call to action for each so your landing page is direct and purposeful.

4 Mistakes You Are Making When it Comes to Customer Acquisition

By | Business, Conversions Rate Optimisation, Copywriting, Ecommerce, Featured, Food for thought, Growth Hacking, Magento, SEO, Social Media, Technical Issues, Uncategorized | No Comments

Acquiring customers is the most important step for any business. You may have the best landing pages in the world and the best products or services in the world, but if you don’t know how to get customers then it is likely your business is not going to survive in the long run.

Successful customer acquisition begins with a solid strategy, but time and time again we see businesses skim over this step sand focus all of their attention on traffic and leads.

While traffic and leads are important, if you are not turning those leads into customers, it is not really going to help your bottom line.

Statistics show that only 22 percent of businesses are happy with their conversion rates, which means that most of us have a long way to go when it comes to retaining customers for the long haul.

Over the years, we have helped countless businesses to shift their focus away from generating leads and instead onto generating paying customers. This shift alone has helped all of our clients to get the backend of their business into tip-top shape.

Through this process we have also observed some problem areas and common mistakes that most businesses tend to make when trying to devise a customer acquisition strategy.

These common mistakes could be costing your business thousands, if not hundreds of thousands and could be holding your brand back from making it big.

If you are looking to gain more customers (and what business is not), we have some fool proof ways that you can get your customer acquisition strategy shifting into high gear.

By avoiding these four common mistakes, you can be well on your way to developing a solid strategy that can leave you with a constant revolving door of customers for years to come.

Ready? Let’s get started…

Customer Acquisition in a Nutshell

Before we explore the common mistakes made by businesses when it comes to customer acquisition, it is important to touch on what customer acquisition is really all about.

There are so many different theories and strategies out there about how to most effectively find customers, but we have a some advice on what really works and what really does not.

The first and often most overlooked step in any good customer acquisition strategy is the product or service itself.

Without a solid product or service that is going to address and satisfy the needs of your users, your customer acquisition strategy is virtually useless.

But let’s say you have moved past that step and have developed a perfectly working and needed product or service. If so, the next thing to look at is your estimated cost of customer acquisition.

It may not seem very glamorous to already start thinking about costs, but we have found that this is an extremely important step that most businesses foolishly overlook.

Estimating your customer acquisition cost or CAC, is going to help you create a budget and know what you have to work with. There are many customer acquisition tools and strategies out there, but you have to know what is going to be in your budget and worth your time.

Once you have discovered what your estimated cost of acquisition is, the next most important step is about creating a demand for your product or service. This is where your marketing efforts will come into play and where you can get creative.

Thinking out of the box is a good idea here, as this will help you to reach and find your customers