If you have been around in the digital marketing space for some time you are likely to know just how powerful content marketing can be.
Through our research we have also found that companies that use content marketing effectively experience conversion rates up to six times higher than companies who don’t.
Content is definitely king but as more and more businesses cotton on to this fact, the marketplace is becoming increasingly saturated and highly competitive.
While there are an infinite number of content marketing strategies out there, it can be hard to compete or find new and interesting ways to reach your audience that are guaranteed to work.
Not all content marketing strategies are created equally, which means that not all of them are worth your time or the money.
The type of strategies that you decide to use will depend on your brand’s individual needs, but in this article we are going to share with you some of the top content marketing strategies that have been proven to yield prosperous results.
Many of the strategies included in this article have helped businesses just like yours to boost traffic, increase conversion rates and drive sales.
In fact, some of these strategies have helped brands to grow their traffic by over 140 percent in just six months.
Whether you are an e-commerce store, SaaS, B2B or B2C, here are six of the content marketing strategies that you have been waiting for-
1.) Have Numerous Landing Pages
Landing pages can be extremely effective so there is no point stopping at just one. In fact, with all the competition out there and the differing needs of your customers, it would be foolish to not create multiple landing pages.
HubSpot data shows that companies who have more landing pages not only attract more traffic but are also able to boost their conversion rates. This is because the landing pages can be tailored to suit different customer segments.
When it comes to the magic number of landing pages you should consider, statistics show that 10 to 15 may just be the happy spot.
According to HubSpot data- “While most companies don’t seen an increase in leads when increasing their total number of landing pages from 1-5 to 6-10, companies do see a 55 percent increase in leads when increasing their number of landing pages from 10 to 15.”
This data was also consistent across both B2B and B2C companies, proving that the more landing pages you have, the more likely you are to reach new customers who are interested in your brand.
While having multiple landing pages is proven to drive traffic and boost leads, you still have to ensure that the landing pages you create are relevant and desirable for your customers.
When deciding on what landing pages to create, it may help to think about your customer’s needs, wants and desires and use this data as inspiration for your landing pages. One way to do this would be to create a landing page for each different segment of your customers.
Aim to create at least 5-6 landing pages for each customer segment and then at least one variation of each of these pages. This approach should help you to reach the recommended number of landing pages.
When it comes to segmenting your audience, think about their demographics, their readiness to buy and whether they are a repeat customer or not.
Once you have created your different segments, create a call to action for each so your landing page is direct and purposeful.